The Museum of London wanted a digital idea that would create a buzz about the opening of their new Modern Galleries. They didn’t have a lot of money but they did have an incredible amount of content.
So we created Streetmuseum- an augmented reality iPhone app that brings the museum’s extensive collections to the streets. The app uses geo tagging and Google Maps to guide users to sites around London where, via the iPhone screen, historical images appear.
A map shows your current position and the locations of various sites where you can view historic images of London. Touch one of the pins to see the image and additional historical information. The fun augmented reality bit happens if you have 3GS. Click on the ‘3D view’ button and the app will recognize your location then overlay the historic image over the current view.
The Museum wanted 5000 downloads. So far, we’re at 125,000.
We were an iTunes featured new app. We reached #19 in the top free apps and #2 in the top free lifestyle apps. Plus visitors to the museum tripled. In addition the campaign achieved worldwide PR coverage including The Guardian, Metro, The Sun, The Mirror, and Creative Review as well as being Campaign’s Pick of the Week.
Our latest project literally hit the streets of London this month. We’ve teamed up with the anonymous German street art collective Mentalgassi, to create art installations for Amnesty International.
We’ve called the installations ‘Making the invisible visible’. They highlight the case of Troy Davis, a man who has been on death row for 19 years in the USA, despite serious doubts about his conviction. The posters are displayed on fence railings. Front on, you see nothing but bars. Troy’s face only becomes visible from an angle. A plaque on the fence directs passers-by to a site where they can sign a petition to stop Troy's execution- www.amnesty.org.uk/fence
We're thrilled as the video has had almost 60,000 views in 5 days. We've been picked up by The Cool Hunter, interviewed by Shots, blogged about by Creative Review, selected by bestadsontv.com, adsoftheworld, Campaign and Ad Age's best ads plus we've been featured on everything from Wooster Collective to Londonist. And best of all, we've had a note back from Troy himself, saying that the installations have made his local news in Atlanta, Georgia.
A little appy follow up to Streetmuseum, based around ancient London (otherwise known as Londinium)
Based around a mapping interface, the app lets users conduct their own virtual excavations to find artefacts, swiping and blowing away soil using the touchscreen and microphone. There are also videos overlaid on the real world using an augmented reality feature, and a soundtrack giving a taste of how Roman London sounded.
When Honda engineers were going about designing the new Civic's interior, they met with owners of the previous model. One such owner had a dog who happily hung out in the back of his Civic, thanks to the very clever Magic Seats (which have hundreds of foldy combinations, some of which are perfect for giving a dog a space of his own.)
We thought the fact a happy dog influenced the complete interior design of a new car was pretty sweet. So we made an interactive film about it.
When you blow on your mic, Woody's jowls go crazy. It's quite a bit of fun, although you may want to clean your own slobber off your laptop screen afterwards
With the 6th and final season of Lost about to start, Sky1 asked us to find a way to get existing fans excited as well as woo back those who’d got as Lost as the plotline along the way.
So we got in touch with the Reduced Shakespeare Company. They've condensed everything from the Bible to the complete history of time, so we knew 5 seasons of Lost in 10 minutes would be easy for them.
We created a one-off performance event, complete with an onsite bunker and Dharma initiative, invited a bunch of uber-fans, filmed it and streamed it.
The geek world and the net world went crazy for it. Damon and Carlton (the creators) were chuffed with it. And everyone was up to speed for the final crazy season.